Blog
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From Brand Building to Real Connections: How AI is Changing Marketing
Brands still matter — but actually reaching people in a real way? That’s the tough part. Here’s how AI is helping brands connect better by 2030 Looking toward 2030, it’s clear that AI is doing more than just improving marketing — it’s changing it completely. According to a recent McKinsey study, 87% of C-level executives…
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The Vibe Is Perfect. Don’t Ruin It Now – AI for Marketing #3
Hello, everyone! In this issue of AI for Marketing, I explore how brands and creative agencies are using AI to stay culturally relevant, cut production costs, and unlock new ways of working. From vibe marketing to automation in creative workflows, here’s how AI is reshaping not just campaigns but the agencies behind them. Got…
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📢 AI for Marketing #2 | What’s coming to marketing in the next 2 years, how AI agents can make your life easier, boosting your personal brand with AI
☕ Hello One morning, while sipping my coffee at our agency’s office in Akaretler, I caught myself thinking: “Am I ready for this?” It was 2022. The pandemic had just ended, but the world was evolving fast. During those long months at home, I spent almost every day exploring how blockchain, AI, and new technologies…
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How CMOs Can Stay Ahead During A Recession
Coming from an agency and advertising background, I know the feeling well. Big ideas that got everyone excited. Cannes-worthy productions. Multi-channel media dominations. Celebrations full of awards and happy hours. They kept us all going. But that era seems to be coming to an end. At least for now. And I get it. What’s replacing…