serhat gürcü
I’m the Co-Founder and CEO of ADIN.AI, an AI-native holistic media planning platform laser-focused on becoming the “Home Screen” for Enterprise advertisers (B2B SaaS). At ADIN.AI, we’re reshaping how brands manage digital ad investments by making ad performance easier to track and optimize, all while reducing time and cost. In just its first year, ADIN.AI earned recognition on Fast Company’s “Most Innovative Companies” list.
My journey began with Youth Republic, where I led the way in youth marketing in Turkey and was featured on Fortune’s “40 Under 40” list five times. Later, I co-founded YW, a creative agency combining data and creativity, bringing in over 100 industry awards.
With a “Why Not?” mindset, I’m dedicated to making ADIN.AI the go-to platform for advertisers worldwide—turning vision into action.
Latest Posts
-
A New Era of Advertising: From Agencies to Agents?
Let me start with this. 20 years ago, I just managed to finish an average school. Eight years later, I ended up in Istanbul – not much money, just a dream of starting a youth marketing agency. I was a bit outlier, definitely not the usual “ad guy,” and honestly, I wasn’t sure if the…
-
Could chat GPT be one of the most important innovations in history?
The internet’s rise and ChatGPT’s lightning-fast growth both tell the same story: when an innovation makes life easier, adoption is inevitable. Thus, looking at how technology becomes part of ordinary people’s lives can offer valuable insights. Internet vs. ChatGPT: The Race to 300 Million Users In the past three decades, two groundbreaking technologies have significantly shaped…
-
From Brand Building to Real Connections: How AI is Changing Marketing
Brands still matter — but actually reaching people in a real way? That’s the tough part. Here’s how AI is helping brands connect better by 2030 Looking toward 2030, it’s clear that AI is doing more than just improving marketing — it’s changing it completely. According to a recent McKinsey study, 87% of C-level executives…
-
How CMOs Can Stay Ahead During A Recession
Coming from an agency and advertising background, I know the feeling well. Big ideas that got everyone excited. Cannes-worthy productions. Multi-channel media dominations. Celebrations full of awards and happy hours. They kept us all going. But that era seems to be coming to an end. At least for now. And I get it. What’s replacing…