The business world is aware of AI’s potential, but I’m not sure they fully understand how much it depends on data. In fact, having enough high-quality data is critical for AI to function effectively. Who do you think produces the most live data at scale? It’s digital advertising! Total global ad spend is $1 trillion and 70% of that is spent on digital. In other words, digital ad spend itself has an impact on ad return.

So, if AI is already transforming agriculture, drug discovery, and law, why aren’t we using it in media, where real-time data is constantly flowing?

Let’s take a look at how AI is changing things in more traditional industries.

1. Legal Industry: AI Cuts 360,000 Hours of Work to Seconds

As the new Suits LA series premieres, it’s the perfect time to talk about how Harvey.AI is transforming the legal industry

The legal industry is being transformed by an AI legal assistant known as Harvey. Harvey automates contract analysis, legal research and compliance review, which increases the productivity of legal practitioners. Harvey analyzes huge amounts of legal data and uses AI to create recommendations and insight that enable lawyers to spend their time on more complex tasks.

Because of this growth, Harvey was able to raise $300 million in Series D funding, and this skyrocketed its valuation to $3 billion. This shows how AI is revolutionizing even the most niche and conventional industries such as legal, showcasing how much true business value can be crafted through automation and intelligence.

2. Agriculture: From 20 Years to 1 Year

Modification of various crops took decades due to the cycles of planting, testing, and refining. This was the problem Norman Borlaugh, also known as the ‘Father of The Green Revolution,’ had to tackle. What used to take over 20 years of effort to create high yield, disease resistant wheat crops became lifesavers for millions. AI has cut down this period to 1 year with the use of advanced data analysis, AI, and machine learning. Farmers and scientists had to go through a ton of planting cycles to crossbreed existing crops to improve factors like yield, resistance, and adaptability to the environment. What used to take 20 years or more is now done thanks to AI analyzing environmental data, predicting optimal genetic changes, and increasing the speed of the breeding cycles. Heaving this enables us to use climate change in a productive manner along with improving the overall food security.

3. Drug Discovery: From 15 Years to 48 Hours

Creating a new drug used to take 10 to 15 years and cost billions of dollars. The process involved screening millions of chemical compounds, testing their effectiveness, and running costly clinical trials. In 202o!, MIT researchers leveraged AI to discover Halicin, a novel antibiotic, in just 48 hours. AI scanned over 100 million chemical compounds, identifying one with unique bacteria-killing properties that traditional methods had missed. AI’s ability to analyze vast chemical libraries and predict which compounds will be effective has changed pharmaceutical research. It not only speeds up drug discovery but also lowers research costs and increases the likelihood of finding breakthrough treatments, especially against antibiotic-resistant bacteria.

Why Digital Media Investments are the Perfect Fit for AI?

AI has already transformed industries where data moves much slower. So what happens when it’s applied to media, where new data is created every second? Unlike agriculture, where data follows seasonal patterns, or drug discovery, where clinical trials take years, digital media investments operates in real-time. Decisions must be made instantly, making AI not just a tool but a necessity.

AI’s Transformative Role in Media Planning

• IAB reports that nearly 80% of ad buyers are either using or exploring AI for digital media investments and activation. (IAB Report)
• McKinsey estimates AI will unlock $80 billion to $130 billion in value within the media industry. (McKinsey Report)
• Deloitte highlights AI’s crucial role in media efficiency. (Deloitte Report)

Adin.AI: AI-Powered Media Planning & Optimization for Enterprises

What if we gave AI tools to the people who put in so much effort managing digital media investments, buying, optimization, and reporting? Tools that multiply their capacity and efficiency, turning them into superhuman decision-makers? That’s exactly what Adin.AI is here to do. Our AI-driven platform:

✅ Analyzes thousands of data points regularly
✅ Identifies the best-performing channels and audiences
✅ Delivers up to 500% Ad Return improvement by optimizing ad spend dynamically

The results? Industries using Adin.AI have seen significant performance improvements with measurable outcomes:

• A leading beauty brand increased its e-commerce sales by 276%
• A leading Bank saw a 410% increase in app downloads while significantly lowering acquisition costs.
• A global sports industry brand optimized ad spend across Europe, leading to millions in savings,

The Takeaway: AI in Media is Not Optional — It’s Inevitable

One of the best areas for AI is digital media investments. Why? Because media generates real-time data faster and in greater volumes than most other industries, making it the perfect match for AI-driven decision-making.

Maybe starting AI adoption with media is a good idea for the marketing department. What do you think?

Let’s discuss in the comments!